Scientific Advertising And Free Samples

Some useful info you can be interested in. Read carefully!

Interactive television commercials may have more in common with print advertising than today’s mass media commercials. Now that cablers are rolling out interactive televisio, we could experience, over the long term, a change in how commercials are made.

Up until this year ” which many consider to be the turning point for interactivity — television advertising had always been driven by demographics and size of audience. But audience size does not have much to do with the actual product sales generated by each avail. As we all know, advertising’s goal is not to drive awareness of the product, but rather to drive sales.

Interactive television has a lot in common with the advertising industry from the early 1900s. As pointed out by Claude C. Hopkins in “Scientific Advertising” (published in 1923) “the cost of advertising largely depends on the percentage of waste circulation.” Hopkins felt that each print placement should focus on increasing product sales while also eliminating waste in the advertiser’s budget.

Hopkins believed that through “keyed” advertising — which means by tracing or “keying” results back to the exact advertisement by codes — companies should be able to improve their ad copy after every placement. Copy would then be tweaked till the sales from that advertisement were continually growing and exposure costs contained. Back in the early 1900s, coupons and free samples helped advertisers track “keyed” advertising. In many ways it is a bellwether that some of today’s early interactive advertising campaigns have also involved sampling and coupons.

One of the skill sets required for interactive television will be in creating ad copy and graphics that gets viewers to pause programming and “click” their interest in that product. Today ad agencies, for the most part, rely on sheer tonnage in audience delivery and — except for toll-free numbers and web sites tracked in a small portion of TV commercials — don’t correlate sales back to the exact copy and avail. In the interactive world every avail can be linked to “click” results and advertisers should be able to remove much of the guesswork out of their television budgets.

While the agency learns how to tweak each campaign’s response rates, untested interactive copy should first run in front of tens of thousands of viewers, not millions. I think within a few years a national interactive footprint will emerge and popular campaigns may capitalize on these first-generation technologies. However, even then the smart copywriter should still look to test interactive TV creatives in a low risk way, perhaps by DMA or local broadcast television.

Out of control room

Read and enjoy! Hope to find your comments next time!

KANPUR: Meant to help the Kanpurites for registering complaints in regard to any existing civic problem in any locality of the city and initiate action accordingly, the Control Room of Kanpur Nagar Nigam (KNN) seems to be out of control itself and how.

Ideally there should be one officer from each department of KNN to attend to the complaints but the control room wears a deserted look as just one officer is on duty to receive the calls. Consequently, the complaints requiring immediate action get delayed for a more than a week.
Sometimes, the calls go unanswered — as the officials go missing during duty hours — forcing the complainant to visit the KNN office and get the complaint filed.

Narrating her bitter experience, Sita Chaudhari, a resident of Juhi said, “Last month due to heavy downpour, there was waterlogging in the area surrounding my house. Repeated calls to the control room to get the waterlogging cleared went in vain as no one attended the calls.”

Finally, after a week, one of the representatives of our locality went to the KNN office to lodge a complaint and it was then only that the problem could be solved, she added.

Notably, the Tax Collection Centre is serving as the KNN’s control room as no separate room has been assigned to register the calls.

Further, as per the rule, the two departments should work separately but they are working under one roof. With the department functioning despite inadequate staff, the control room has just one employee deputed to reply to the calls. Officials of health department, sanitary inspector, chief engineer and traffic officer should be present in the control room so that they could take action on complaints as early as possible, but that is not the case.

However, according to KNN officials nothing is lacking in the system. “We receive only one to two calls everyday. The name, address and the complaints of the person filing the complaints is registered and then the information is passed on to the officials concerned. What else do people expect from us?” asked one of the clerks at KNN.

Municipal commissioner, Rajeev Sharma said, “The control room is running on an old pattern. However, under the Public Private Partnership, the project of running a control room would be given to a BPO. 10 toll free numbers of KNN would serve as the numbers for registering the call. Apart from it, a helpline number would also be given for the convenience of the denizens.”

Flight Information Now Available through Toll-free Numbers

Hey! Here is some info for you. Read carefully the text below!

Continuing its ongoing effort to bring Patna Airport at par with other metro airports in the nation, airport authorities on Thursday announced the launching of a series of toll-free numbers that would provide airline schedule and latest flight positions so people could plan their visits accordingly.

Instant flight schedules could also be obtained through text messaging, Patna Airport officials said.

The numbers for various airlines are as follows:

Air India: 1-800-180-1407

Kingfisher Airlines: 1-800-180-0101, 1800-233-3131, 1-800-425-7008, and 1-800-209-3030.

Indigo Airlines: 1-800-180-3838.

Flight information through SMS could be obtained by dialing 03339893333 from any cell phone. This service, however, incurs a nominal charge levied by the phone service providers.

Reverse Phone Lookup – Cell Phone Number Search

Maybe somebody will be interested by these news! Read the article below and leave your opinion about it!

There is a lot of hue and cry about the reverse cell phone look up but how can we know for sure that we can run it on the Internet? Almost every other service provider claims on the internet claim their services to be the best but the reality is very different from what is portrayed. Do you think that the reverse cell phone look up service is really worth trying? Reverse cell phone look up has many advantages and comes in handy on different occasions. With the help of this service you can find any person if you have his cell number. This service helps in locating the address and the complete bio data of that person. You can use this service to find out the addresses of your peers and friends as well as get complete information about the ownership of the numbers you are not sure about. You can also track down anyone who has been frustrating you for quite a while!

Reverse cell phone look up can be run at a large number of websites. You should bear in mind that these services are not free and you can use them to search for residential numbers and business purposes. Since most of the phone directories do not provide any cell phone lookup, many people are of the view that this service does not exist. This is wrong. You can actually conduct a cell phone number reverse lookup by paying some fee to a website and they will help you in getting all the information that you need.

The websites help you in gaining access to many details such as the name of the owner, postal address, phone connection history and details about the carrier. Here, it is important to know that the details may vary from website to website. Generally, the websites provide information for toll-free numbers, landline numbers, mobile numbers, pagers and business numbers.

Start your phone reverse search lookup immediately to discover everything you wish to know about the phone number and its caller/owner.

What You Should Know About Reverse Cell Phone Look up Services

Found this and decided to post it here. Leave your comments.

The Internet provides you with many websites where you can look up both residential and business phone owners online for free, which sometimes even include the toll-free numbers.

The cell phone numbers are generally not part of the public telephone directories. This is to ensure that the cell phone owner can choose among the people whose call they want to receive.

The cell phone directories also maintain complete confidentiality of the customer. In the earlier times, only the law enforcement agents and the military departments were able to get information about the identity of the person using a particular cell phone number.

Nowadays with reverse cell phone number lookup services, it is possible for anyone to obtain any information about any cell phone number. Just by typing in the cell phone number, anyone accessing the reverse phone directories will get the details of its owner, such as the first name, last name, present and old address, country, city and the service provider.

Now, where to find a free reverse cell phone directory?

Better Business Bureau: If disaster strikes, are you prepared?

Watching the latest news I decided to post this. Hope you will never need these advices but for being ready you ought to read this and remember!

Natural disasters can destroy your personal property and severely impair your ability to conduct financial transactions. If you had only a few minutes to evacuate your home, and had to be away for several days or weeks, would you have access to cash, banking services and the personal identification documents you would need to support your family?

The Better Business Bureau and the Federal Deposit Insurance Corp. offer tips on what to have ready if a disaster should strike without warning:

• Forms of identification: These include driver’s licenses, medical insurance cards, Social Security cards, passports and birth certificates. While it is best to have originals, it is also important to have copies, in case originals are misplaced or destroyed.

• Checks and deposit slips: Even if you rarely write checks, consider having your checking account number handy. That way you can authorize an important payment over the phone. If you do rely on checks, have enough blank checks and deposit slips to last a month or so.

• ATM cards, debit cards and credit cards: These cards give you access to cash and the ability to make payments on outstanding bills. Make sure you know your PIN numbers; do not write them down or carry them with the cards.

• Cash: ATMs in affected areas may not be functioning, so it is a good idea to have cash available for necessary purchases. The amount will depend on the size of your family, your expected financial needs and your ability to use debit or credit cards to make purchases.

• Phone numbers for financial service providers: Make a list of the local and toll-free numbers for your bank, credit card companies, mortgage lender, brokerage firms and insurance companies. You may need to contact these providers to defer a payment, replace lost cards or open a new account.

Account Numbers: These would include bank and brokerage account numbers, credit card numbers and auto and homeowner’s insurance policy numbers. Copy the front and back of your credit cards.

• Safe deposit box key: You cannot get into your safe deposit box without your key, no matter what forms of identification you present.

After you have gathered this information, store it in a safe, protected place. Do not leave it out in the open or in an unlocked drawer. Some identity theft victims have been “robbed” by family members or workers within their homes.

Tools of the Trade: Smoke alarms are good news for curbing fires

Here is something interesting for you!

Residential smoke detectors save lives by alerting occupants to potential impending disaster. Sierra Vista Fire Department likes this. Firefighters would much rather prevent blazes than fight them, and smoke detectors are simple, inexpensive tools that can help prevent small fires from becoming big ones, which often end in tragedy.

The good news is that the vast majority of residences in the Sierra Vista area are equipped with smoke detectors (based on national statistics and local characteristics). And that is really very good, because 30 years ago, hardly any homes had them. It was not until the mid-1970s that residential use caught on, and they became a requirement of building codes.

Unfortunately, there is also bad news with this story. Some residences still do not have smoke detectors. Even more sinister than that, some of the smoke detectors that are installed will not work in the event of a fire! Some reasons that smoke detectors fail: dead or low battery, missing battery or incorrect placement in the detector, dirty or damaged detector, or one that is simply old and worn out.

It is very important to check smoke detectors on a regular basis to ensure they will work, if needed. Dust or carefully vacuum them, push the test button on each unit and replace the batteries annually. For detailed information, consult the instructions that came with the units or check the Internet for user manuals. BRK Brands Inc. and Kidde Inc. have extensive Web sites, and it is very likely that most smoke detectors were made by one of these companies (including First Alert, Family Gard, and OneLink, which are brands made by BRK). Both companies have toll-free numbers to call for assistance with installing, servicing or replacing the units.
If a home is more than 10 years old, and the original smoke detectors have not been replaced, it is definitely time to replace them. Studies show the chance of failure is significant after 10 years, as dust and dirt accumulation and deterioration of electronic components occurs. Once ready to buy new smoke detectors, consider buying dual-sensor (ionization plus photoelectric) models, which are becoming the industry standard. Shop around before buying, as prices can vary quite a bit, even in local stores. A four-pack will save a few dollars per unit, so consider that if several are needed. Shopping online is a good option that allows easy comparison of features and prices.

The best news yet: The Sierra Vista Fire Department has a volunteer group known as the Citizens Fire Academy Association that can help ensure smoke detectors are in good working order. This service is intended primarily for senior citizens and disabled individuals who are unable to reach their detectors, but the group is more than willing to assist anyone who needs a hand. Academy members are not electricians, so they do not do electrical work, but they can sometimes help diagnose a problem and understand what needs to be done. If a residence does not have any working smoke detectors, the group will install new ones at no cost to the residents. The service is free, thanks to grants and donations from organizations including the Kiwanis Club of Sierra Vista and Walmart, as well as some generous and civic-minded local individuals.

Tips on Writing Holiday Features That Get You Noticed and Help Editors Prepare Their Sections

Hi peolpe! Here are some advices that may help you. Read below!

NEW YORK–(Business Wire)–
Features that cover holidays are a topic that is golden to editors, and of
interest to a majority of readers of all ages, young and old. Which means the
media is always on the lookout for fresh holiday story ideas. So this year, give
them the gift of a well-written feature.

“Writing holiday features stories, with the purpose of sharing them with others,
is not always easy, and persuading the editor who is preparing a gift guide or
section is an even more difficult task,” says Angela Mendola, Manager of
Strategic Products for Business Wire.

“More often than not, we feel pressured to be creative and we focus more on
promoting the product than on the information itself,” says Mendola, “Getting to
the point can be a challenge, but there are tricks and techniques that will help
you promote your holiday message by actually being a credible source of
information without sounding like an ad.”

Some helpful tips on preparing a holiday feature:

* Less is more: Keep your story to 400 words.
* Headline: Summarize your story in 20 words or less and let readers know what
it’s all about.
* Provide a good humanizing quote from your spokesperson within 60 words of your
story, and attribute and identify the source or expert.
* Avoid shopworn phrases, such as “Santa is making a list and checking it
twice.” The only person who will lead with a holiday phrase will be the editor,
and that would be on the front page of the section.
* Avoid superlatives like “revolutionary,” “cutting-edge” or “innovative.” Those
words are overused and predictable. Instead, let the readers know the key
benefits of the product and how it can help them.
* Don’t date your gift story to one specific holiday. Consider writing that the
gift is also available even after the holidays.
* Bullet your tips and do not number them. Editors may be tight on space and may
need to edit the list.
* Prices are necessary, but you don’t want your story to become a price listing
– this will discourage the editor. Simply put parentheses around prices and
toll free numbers. This way editor can decide whether or not to carry them.